Privacy Policy

Scale Up for Marketing & Management Consultancy
Last updated: 31 August 2026

This policy explains what happens to your information when you contact Scale Up,
including when you message our WhatsApp business number.

Who we are

Scale Up for Marketing & Management Consultancy is a marketing, branding and
management consultancy based in Kuwait, serving the GCC. We are the controller
of the personal data described here.

Contact: hello@scalemeup.me · +965 4144 4040 · www.scalemeup.me

Our WhatsApp business line

We operate a WhatsApp number for new business enquiries, using the WhatsApp
Business Platform provided by Meta. Messages to that number are answered with
the help of an automated assistant. The assistant answers common questions and
prepares replies; Abdullah Al Shuaibi reviews and can take over any conversation
at any time. If you ask whether you are speaking to a person or software, the
assistant will tell you plainly.

What we collect

When you message our WhatsApp number:

• Your WhatsApp phone number and the display name shown on your account

• The content of your messages, and our replies

• Timestamps of those messages

• Notes we record about your enquiry, such as the service you asked about
  and the stage of the conversation

We do not ask for, and ask that you do not send, payment card details, bank
details, Civil ID or passport numbers, or passwords. If you send them anyway,
we will not store or repeat them and will handle the matter directly.

When you use our website or contact form, we collect the details you submit
there, such as your name, company, email address and message.

Why we use it

• To answer your enquiry and provide the information you asked for

• To assess whether we are a suitable fit for your project

• To arrange and prepare for a consultation

• To keep a record of our correspondence with you

We rely on your consent, given by contacting us, and on our legitimate interest
in responding to business enquiries.

We do not send marketing messages to people who have not asked for them, and
we do not sell or rent your information to anyone.

Automated processing and AI

To answer WhatsApp enquiries, the content of your messages and the recent
history of your conversation are sent to Anthropic, the provider of the
Claude AI model, which generates a suggested reply. Anthropic processes this
data on our behalf as a service provider.

The assistant does not make decisions that produce legal or similarly
significant effects about you. It answers questions, asks about your
requirements, and shares a booking link. Anything involving pricing, timelines,
commitments or complaints is passed to a person.

Who else receives your information

• Meta Platforms — operates WhatsApp and delivers the messages. Your use of
  WhatsApp is also governed by WhatsApp’s own privacy policy.

• Anthropic — processes message content to generate replies, as above.

• Railway — hosts the service and the database, in the European Union.

Each acts as a processor on our instructions. We may also disclose information
where we are required to by law.

Where your data is stored

Conversation records are stored on infrastructure located in the European
Union. Because we are based in Kuwait and our providers operate
internationally, your information may be transferred outside your country. We
take reasonable steps to ensure it remains protected.

How long we keep it

We keep enquiry conversations for as long as needed to respond and to maintain a
record of our dealings with you, and no longer than 24 months from your last
message unless you become a client, in which case our client records apply.

Your choices and rights

You may ask us to:

• tell you what information we hold about you

• correct anything that is wrong

• delete your conversation history

• stop messaging you

To request deletion, message our WhatsApp number with the word DELETE,
or email hello@scalemeup.me with the subject “Delete my data” from the
address or number you contacted us on. We will confirm and remove your
conversation records within 30 days, other than anything we must keep by law.

You can also block or report our number in WhatsApp at any time, which stops us
contacting you.

Security

Access to conversation records is limited to Scale Up. Credentials are held in
protected configuration and messages are transmitted over encrypted connections.
No system is perfectly secure, but we take reasonable measures appropriate to the
information involved.

Children

Our services are for businesses. We do not knowingly collect information from
anyone under 18.

Changes

We may update this policy. The current version is always at
www.scalemeup.me/privacy, with the date it was last changed at the top.

Contact

Questions about this policy, or about information we hold:
hello@scalemeup.me · +965 4144 4040